I offer a full range of white-label and direct WordPress support to help you scale smartly and sustainably. That includes custom web design, marketing, site maintenance, system setup (think onboarding flows, SOPs, tools), content updates, and ongoing site care. Plus, I partner with agencies by stepping in under your brand as your invisible tech team. You can see my full list of capabilities here.
As much or as little as you need. I can own a project from kickoff through launch including consulting, planning, development, QA, and deployment. Most white-label partners prefer to handle the client relationship and hand me the brief. Either way, I can jump in at any stage.
Yes. Most of my long-term partners started with one request. Whether it's a single build, a one-off fix, or overflow support on a client project, you're welcome to start small and grow from there.
I work on a white-label basis, which means you stay fully in control of both pricing and profit. You set the client rate, define the scope, and bring me in for execution. For example: if you bill your client $500, you might keep $200 for strategy and client management and pass $300 to me for development. You get paid for your expertise without adding workload. Your client gets a seamless result under your brand
The full range. My background is PHP and JavaScript, custom plugins, WooCommerce customizations, REST API integrations, custom themes, Gutenberg blocks, and third-party service integrations. I follow WordPress coding standards and use child themes for minor changes. For anything more complex, or when a child theme isn't available, I build a dedicated plugin under your name. That keeps my work isolated, easy to toggle, and clean to hand off.
Comfortable across SSH, DNS, Cloudflare, etc. I can work directly in a terminal, manage DNS records, configure SSL, dig into server logs, and work on a VPS. Enough to know my way around.
First, I confirm the site is actually down and not a client-side issue. That one step saves a lot of wasted time. Then I pull available logs, gather information, and reproduce the problem in a staging or test environment. I identify the fix, apply it to staging first, then push to live. If I can't get the site back up within 30 to 60 minutes, I roll back the updates and continue debugging in staging so the live site stays online.
Start by diagnosing where the bottleneck actually is: client side, server side, or within the site itself. I use browser dev tools, speed testing tools, and log review to pinpoint the issue: unoptimized images, render-blocking scripts, plugin bloat, insufficient hosting resources, slow database queries. Once I identify the root cause, I fix or recommend from there and report all findings back to you or your client.
Backups always exist before I touch anything. Beyond that, it depends on the stakes. A content update or minor plugin change on a low-traffic site can go live directly with rollback ready. Anything more complex goes through a staging environment first. I have a personal project management system set up, but I can adapt to whatever workflow or tooling you use.
However works best for you. I can work through email only, Slack, Notion or adapt to your existing system. Updates, decisions, and handoffs are documented so nothing falls through the cracks.
I follow WordPress best practices throughout and build with clean, isolated code that's easy to audit and hand off. Work goes through QA before anything hits a live site. For complex projects that means staged testing, cross-browser checks, and functional walkthroughs before deployment.
Portfolio and case studies here. My resume covers work history and background in full.
Various levels depending on what you need from basic troubleshooting to ongoing maintenance and site care. I can also support your clients directly under any degree of transparency or white-label privacy. I offer vacation and sick coverage so you're not scrambling when you step away.
Not a problem! Reach out to me anytime for questions or comments.
